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Whole Foods PNW

Monday, May 05, 2008

A big shout out to Fatimah Mateen our champion at Whole Foods in the Pacific Northwest. We got the official notice from her on Friday that we’re going to go into their Northwest stores. Whole Foods is a perfect fit and we have been working with them for a very long time to develop a product that felt like a good fit for their consumer. It’s exciting to finally get the nod. We'll likely be spending the next few days driving around the state, meeting with the teams and helping get things set up at the individual stores. So by the end of the week we will be in a total of 20 stores. We’re getting a good number of reorders at our oldest accounts and we're hearing from consumes who are clearly connecting with the product. We love hearing from you, so feel free to drop me an email and let me know what your thinking. I can be reached at will@phix.com.

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