Getting high on phix
Monday, August 04, 2008
OK, so I apologize for the stupid title, but it was hard to resist. Here's another of our team of phixies who gained some serious altitude this summer. (We already told you about Sam--see my previous post.) This is Lynea Schultz-Ela, at 14,269 feet, getting a little 'roof' on Mount Antero in the Sawatch Mountains of Central Colorado. So it is probably just a coincidence that so many on our team like to get high (in the mountainous sense) but it is true that phix Energy is ideally suited for high altitude pursuits. That's because it takes a lot of energy to climb mountains (duh) and because fluid loss increases dramatically in the cold, dry air found at high altitudes.
For starters, phix is tasty, so it helps you drink more water. And phix was formulated with water soluble vitamins and electrolytes to help your body maintain its energy levels, and also to offset any fluid loss that might result from caffeine use.
There's a lot of debate about whether caffeine really does cause dehydration. (It sure makes me have to pee.) Research suggests that consuming less than 300mg a day is probably not a problem. (One serving of phix has 85mg of caffeine.) All that peeing? It's apparently as much the water as the caffeine.
We love this nifty little study, published in a European scientific journal, which found that mountain climbers on Everest who drank lots of tea didn't get dehydrated, and reported more positive feelings during their climb. (You're probably thinking the researchers were British but actually they were Canadian. Funny, eh?) Just imagine if they were drinking maté...
Anyway, whether it's the electrolytes, the water soluble vitamins, the caffeine or the extra fluids, we sure do find that phix is helping us enjoy some incredible views. Check back later this week for a snapshot of another phixie getting seriously high....
By: phix
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