Peddle Pusher

Here in the Northwest, bicycles are where it's at. Hot commodities. Must-haves. Who doesn't ride a bike around here? Anyone? Anyone?

Nobody. That's who. And that's because....

....the benefits are endless.



If you haven't yet hopped on the "bikewagon" as I like to call it (clever, right?) you should definitely consider bringing a bike into your life.

Treehugger.com (for the hippie inside) recently reported that "the study, Cycling: Getting Australia Moving, funded by the Australian government and prepared by Melbourne University and the Cycling Promotion Fund concluded that thanks to the increased health of cyclists, public heath services are spared an estimated $227.2m AUD annually."

In U.S. dollars, that's actually more like 206.7 million. But still, that shows a huge financial break. And not having to visit the doctor as much is plenty of reason to bike it.

So what does this have to do with phix, you ask? It's simple. Northwesterners, we're Bike People as it is. Take it from the Vista Ridge Velo cycling club, a group of passionate bikers who ride and race throughout Portland, and are hooked on phix. By adding it to their water bottles for long rides and steep climbs, it fuels the energy and keeps it going the whole ride through.

Or, take it from Varner S. in Portland, who says, "I tried phix in one of my water bottles on a long, really hot and hilly bike ride. I expected to really hurt and be dead-tired on the last 5 miles uphill to home, but was really pleased and surprised that I felt really good and finished strong. It would've been a different story without phix."

All this talk is making me want a new bike of my own. Something fun! Like this one!



That is totally like, my absolute dream bike. I. Want. That.

And hey, with all this money I'm not spending on gas or doctor's appointments, I mean....I kind of owe it to the economy to buy it! Yes! Of course! The bike will be mine.

You're welcome, Economy.

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