Phix: Drinking in Health

Seriously?!?!?!

Tuesday, September 09, 2008

So, our last post began with a confession about coffee, and I fear this post must begin with a similar confession... I drink Cherry Coke. Not only do I drink Cherry Coke, but I absolutely love it! That said, I know that it is terrible for my body, and I only drink this sticky sweet treat during my very long running races. During a 100 mile race, Cherry Coke is the perfect cool nectar to load me up with garbage calories to burn, and it tastes great. However, other than during races I don't touch the stuff. Unfortunately though, I have a sneaking suspicion that other people do drink sodas even when they're not in the midst of running 100 miles. But I digress.

This brings me now to the reason for the title of this post. I was cleaning out the car from my last big race and pulled out the remnants of a box of Cherry Coke, and in bold letters saw, "Who knew soft drinks could be hydrating?" Wow, I thought- this is exactly what America needs- more encouragement to drink sweet sodas under the guise of them actually having nutritional benefit. Granted, their statement isn't without truth. I'm well aware of the recent studies that have shown that caffeine is not as much of a dreadful dehydration mechanism as was once thought (here's one from the NY Times). However, I feel like making the implication that drinking soda is good for you and is full of health benefits is a bit off the mark. To me this is a similar logic path as- "eating donuts makes me full of energy, and food that makes me full of energy is good for me, so eating donuts is a good nutritious idea."

So, in my mind drinking soda is like drinking a can of high-fructose corn syrup- baaaad stuff. Tastes good going down, but once it's in, it's no good at all. That's why phix is such a nice alternative to all the bad stuff out there. It's very lightly sweetened, but still tastes great- and it's sweetened with all natural ingredients- none of that funky chemical stuff and definitely no high fructose corn syrup. Phix is just sweetened with evaporated organic cane juice and a teeny touch of stevia (a cool herb from South America), and that alone has got to make you feel good! I admit, with all the crazy products out on the market today, it's sometimes hard to know what's good for you, what's not, and what's in between. It's nice to know there's finally a delicious and nutritious alternative to all that "other stuff" to give us a great lift and not kill our insides. Cheers to phix and to a wonderful healthy alternative!

By: Sam Permalink