Phix: the smart, easy way to feel better every day

Takes a lickin' but keeps on tickin'

Friday, October 19, 2007

I must say that it’s been a brutal few months. What I’m realizing is that man is it ever hard to make stuff that is really good for you taste really good. We’ve been struggling with our formulations and have had to revisit the product multiple times. This happened a lot at the beginning and then I thought that we had gotten through it, but as we continued to adjust the active ingredients we've had to completely reformulate our flavors. We’ve got two of the three working really well and hopefully this next round will get us dialed in on the third. So what looked like only a few months away in August has been pushed off to sometime in early ‘08. We've had to all stop and step back and remind ourselves that while we want to get to market asap, it's so much more important that we create a great product. The world is littered with bad products that were more marketing then substance and we're not going to be one of those. So, it's head down and keep plugging away until we get it right.

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